Corporate Profile Part 1: Buyer Profile For this paper, you will research and construct a corporate profile for a publicly-traded company which operates in cyberspace and therefore has a need for cybersecurity products and services.
marketing
Description
Corporate Profile Part 1: Buyer Profile For this paper, you will research and construct a corporate profile for a publicly-traded company which operates in cyberspace and therefore has a need for cybersecurity products and services. A list of approved companies appears at the end of this assignment description. If you wish to use a company not on the approved list you must first obtain the approval of your instructor. Research Review the company’s website to learn about the products and services which it sells. Download and review a copy of the company’s most recent Annual Report to Investors from its Form 10-K filing with the United States Securities and Exchange Commission. (Note: the company is the author of its Form 10-K. Do not list the SEC as the author.) Identify 3 or more additional sources of information about the company and how it operates in cyberspace. These can be news articles, data breach reports, etc. Using the information obtained from your sources, identify the types of information and business operations which drive this company’s need for cybersecurity products and services. (What needs to be protected?) Using the course readings and other materials, develop a “Buying Forecast” for likely purchases by this company for cybersecurity-related products and services.
