Journal of Marketing
Journal of Advertising
Journal of Consumer Behavior
Journal of Marketing Research
Fifth- Competition, trends, etc.
Sixth - Marketing Management strategies
Seventh - Conclusion
Select 1 category/industry and write a 10-12 page paper about the industries listed. Determine the service challenge of a company: (select a company from one of the categories above).
Please be sure to include at least 5 scholarly journal articles. References should be cited in the assignment in APA style. Assignment must be in APA style.