Monitoring Online Conversations Management

management

Description

Monitoring Online Conversations

  • Define Online Reputation Management (ORM) and Search Engine Results Page (SERP).
  • Using specific examples, describe how your chosen company is managing ORM well. 
  • Using Google Alerts, select 10 alerts that you would set up for your company and explain why you chose them.   
  • As a reputation manager, PR person, or CEO, would you want to review these frequently? Why or why not?
  • Using the keywords chosen in your Google Alerts, research each of the keyword SERPs using Google and Bing.   
  • Analyze the SERPs and explain the results:  Is content negative?  Positive? Neutral?  Why do you think this is?  Is the content created by the company itself or by outside customers, vendors, or partners?  What differences in results appear between Bing and Google? 

Select a major company of your choice. 

Write a 1,200- to 1,400-word paper that addresses the following:

Recommend improvements that can be made to ORM for your chosen company?


Related Questions in management category


Disclaimer
The ready solutions purchased from Library are already used solutions. Please do not submit them directly as it may lead to plagiarism. Once paid, the solution file download link will be sent to your provided email. Please either use them for learning purpose or re-write them in your own language. In case if you haven't get the email, do let us know via chat support.