The World of Marketing assignment

marketing

Description

  1. The Final Project is a culmination of various activities, discussions, and research you completed during the course. The Final Project consists of the following three potential topics. Select one topic and answer the following questions in essay format.
  2. Your essay must include an introduction paragraph, the main section consisting of two or more paragraphs, and a conclusion paragraph. You must address all relevant parts of each question. The essay should be at least 800 words in length.
  3. Your essay must include a minimum of two sources, which may include your textbook. Make sure to cite any references you use. Proper citation format for a reference includes the name of the author(s), the title of the work, the date of the publication, and the page number. Be sure to review the grading matrix before you submit your essay.

Select one of the following topics to complete for your final project. Identify your selected topic at the beginning of your response.

Topic 1

Based on the information provided in Part 1: "The World of Marketing" in the textbook, what are ethics and social responsibility? Identify at least two ethical theories. Then, provide details and examples that explain those theories. Provide examples of two companies that, in your view, could be considered ethical along with an explanation of the reasoning behind your decision. Use examples to support your analysis and reasoning.


Topic 2

Based on the information provided in Part 1: "The World of Marketing" in the textbook, what is global marketing? What impact do multinational organizations have on the world economy? Provide details on at least three aspects of the external environment that affect global marketing organizations. Provide examples to support your analysis and reasoning.


Topic 3

Based on the information provided in Part 4: "Distribution Decisions" in the textbook, what are supply chain and supply chain management? Provide details on at least three key processes that contribute to an effective supply chain management process. What is the relationship between new, emerging technologies and effective supply chain management at the organizational level? Provide examples to support your analysis and reasoning.



Related Questions in marketing category


Disclaimer
The ready solutions purchased from Library are already used solutions. Please do not submit them directly as it may lead to plagiarism. Once paid, the solution file download link will be sent to your provided email. Please either use them for learning purpose or re-write them in your own language. In case if you haven't get the email, do let us know via chat support.