what circumstances might you need to conduct qualitative market research data on behalf of your organization or an organization for which you consult? why would you choose to conduct qualitative rather than quantitative research?

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what circumstances might you need to conduct qualitative market research data on behalf of your organization or an organization for which you consult? why would you choose to conduct qualitative rather than quantitative research? what would your intentions be with regard to the data collection and analysis and what would you expect the results to show?

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