Case Study on Choice Hotels International

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Within the hospitality industry, there has traditionally been a division between networks that serve guest functions and those that serve operations and administration, both with respect to data transmission and voice transmission. In recent years, most hotel and motel chains have moved in the direction of consolidating multiple functions on networks that used to be dedicated to one use. Tighter integration of voice and data and of guest and operations/administration networking is a fast-growing trend. Choice Hotels International (www.choice.com) is a good example of this trend.

Choice Hotels International (NYSE: CHH) is one of the largest and most successful lodging companies in the world. It franchises more than 6,100 hotels, representing more than 490,000 rooms, in the United States and more than 30 countries and territories. The company's best known brands include Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn.

  • Perhaps the major drawback to a satellite-based system is latency. The delays can be noticeable on some online applications. Discuss what issues this might raise for the Choice suite of applications.
  • What issues is Choice likely to experience as it expands its network to full global reach?
  • Do some Internet research to identify the reasons why providers like Bulk TV & Internet use terrestrial circuits rather than satellite links to support Internet access for their customers. Why are terrestrial connections preferred?

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