Case Study on Crestwood Inn

Christy Kelley moved from Boston, Massachusetts, to take over as the general manager of The Crestwood Inn, located in Lexington, Kentucky. Before taking the job at The Crest- wood, Christy had been the assistant general manager of a large chain hotel in downtown Boston. She had grown tired of the harsh winters and fast pace of the Northeast, and she felt it would be a welcome change to move to a warmer climate and a much more relaxed atmosphere. Christy had worked for the large chain for several years, starting in the man- agement training program and working her way up eventually to assistant general man- ager, before taking her new position as general manager of the inn.

The Crestwood Inn is one of the oldest properties in the area, but it has been reno- vated periodically over the years. The inn is owned by a group of independent investors and has 116 rooms with basic amenities. There is no restaurant or pool, but there are some restaurants in the local area. The inn’s room rate is at the low end for the market, which consists mainly of upscale properties. The Crestwood Inn’s primary strategic advantages include its price and its location, which is convenient to local horse racing venues View Complete Case Study Here...

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