Case Study on D.H.P. Stores Inc.

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Lisa Clark could feel the hair rising on the back of her neck as she read the memo.
"I would appreciate it if you would talk to Ray Patton about his recent actions in several of our Toronto stores. Patton has greatly upset three of my store managers and their staffs, and I would like you to put a stop to his actions immediately. Last Tuesday he visited the three stores in question (Downsview, Yorkdale, and Bloor Street) and severely criticized the managers of the stores for not having marketing campaign materials for our new credit card promotion prominently displayed. This is not the responsibility of Marketing, and if there is a problem it should be referred through me."

The note was signed by D. K. Adams, Vice-President of Branch Operations. D.H.P. Stores Inc. (Dependable Home Products) is a consumer goods retailer with outlets across Canada. Its major focus was hardware and housewares, and it saw its competition being companies like Canadian Tire, Home Hardware, etc View Complete Case Study Here...