Case Study on Exotic Cars Inc

ECI also provides a regular maintenance service of the exotic cars, such as engine tune-up, tire rotation, oil change, etc. You do not have to buy a car from ECI to use its maintenance service; consequently, some owners of the exotic cars purchased elsewhere also use ECI maintenance service.

ECI appreciates the continued business of its patrons. Consequently, the company wants to maintain as much information about each valued customer as possible. As a result, ECI diligently records how much money each customer spends on buying cars (more than half have purchased two cars and about third bought three or more), on maintenance service (how much customer spends overall, and per car), and whether or not a customer ever traded a car in.

Similarly, ECI maintains detailed data on all the dealers, companies, manufacturers, and other sources that provide the company with needed services, parts, or cars. ECI is not a “backward” organization, but things have been done there pretty much the same way since ECI was founded in 1966. The owners of ECI feel like it is about time not just to move forward, but “leapfrog” the competition View Complete Case Study Here...

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