Types of Digital Marketing

Search Engine Optimization (SEO)

The purpose of SEO is to cause a company to rank higher in Google search results, resulting in more visitors to the company's website.

Pay-per-Click (PPC)

Pay-per-click refers to paid advertisements and promoted search engine results.

Social Media Marketing

This includes everything a business does via social media channels.

Content Marketing

Content marketing uses storytelling and information sharing to increase brand awareness.

Email Marketing

Despite the rise of social media, smartphone applications, and other channels, email remains one of the most successful marketing tools.

Mobile Marketing

Mobile marketing reaches people through text messages, social media, websites, email and mobile applications.

Affiliate Marketing

Affiliate marketing utilizes the ever-growing popularity of industry experts and social media influencers.

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