Types of Strategies in Marketing

In marketing, there are several types of strategies that businesses and organizations can use to achieve their marketing objectives.

Market Segmentation

This strategy involves dividing the target market into distinct groups based on specific characteristics.


Targeting strategy involves selecting specific segments of the market to focus on based on their attractiveness and alignment with the company's offerings.


Positioning strategy is about creating a unique and favorable perception of a product or brand in the minds of customers.

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Differentiation strategy focuses on developing unique qualities or characteristics in a product or brand that set it apart from competitors.


Branding strategy involves creating and promoting a strong brand identity that resonates with customers.

Product Development

This strategy involves introducing new products or improving existing ones to meet customer needs and preferences.


Pricing strategy involves determining the optimal price for a product or service.

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