a Spotify ad via YouTube Spotify is a way to listen to music...and get introduced to new music. There are Spotify listening plans to fit more than one budget, with an inverse relationship between the number of ads you listen to and the price you are willing to pay. But ad content isn't the only way that your listening is shaped by Spotify. Software algorithms choose songs for listeners, based on what music they have listened to before, or that they have put on their playlists. Listeners can add their indie or other new music discoveries to their own playlists.