Design, create and
publish a website for your own startup
idea using two different well-known CMSs.
“A startup is a company working to solve a problem where the
solution is not obvious and success is not guaranteed” says Neil Blumenthal, cofounder and co-CEO of Warby Parker.
Wikipedia says a
startup is an entrepreneurial venture or a new business designed to search for
a repeatable and scalable business model. It is not just a new business... So,
your idea must have some innovative and novel aspect to it. Examples of
business ideas that are NOT startups
include: online clothing store, hair dressing salon, IT consultancy, website
design company, restaurant… Those are all “tried and true” or “normal”
businesses where the solution is obvious, and are therefore not suitable for
your assignment topic.
Here is a list of
startups if you need some ideas: https://angel.co/companies/trending
Your idea can be
new or something you have used before and it can be fictitious or real, as long
as you have not already made a website for it (you cannot re-use or re-make an
The two sites
should have the same content and structure but do not need to be identical.
They should look as similar as practical, but you do not need to create custom
themes/templates. You can use any available designs, but they should be
appropriate for your goal and target audience.
Your sites need to
include appropriate content for the goal, and must also include a short video that you make for your startup. This
does not need to be fancy or take a long time – you could just record it on a
It is up to you
what actual content you put on your sites, but it must be suitable and
complete. This could include: details of your product or service (but you don’t
need a working product/service!) like features, benefits, pricing,
comparisons…, details bout the company/team, contact information, privacy/legal
statements... and it should have a clear goal (call-to-action)!
You need to
choose, install and use at least one additional plugin/extension that is not provided in a base install of each CMS
(these do not need to be the same) to provide some useful extra functionality
to enhance your sites.
Note: You must use proper
CMSs (e.g. WordPress, Joomla, Drupal, etc.), NOT site builders or WYSIWYG
systems like Wix, Squarespace, Weebly, etc.
Documentation & Submission:
Complete the template submission file, a1.html, with the requested information
including links to your sites and submit it and appropriate "exports"
of your sites (use the CMS's export/backup feature) by uploading to LearnJCU under
Assessment. Submit 3 separate files: a1.html
and the two export files of your sites.
Complete a brief
but thoughtful and insightful project
reflection as part of the documentation. Don’t just describe differences
and preferences between CMSs, but your experience and insights into their
The actual sites must be published on a
public Web server (or servers), anywhere you like. It is up to you to figure
out appropriate hosting. You may like to consider the following options. Note:
You are not expected to pay any money for hosting. All of these options have
free/student tiers available.
SiteGround – sign up at https://www.siteground.com/studentsprogram
Amazon Web Services (JCU is a
partner academic institution so you get significant credit)
or anything else you evaluate
as being most suitable for your needs, including Google Cloud Platform or
DigitalOcean (free via GitHub Student Pack: https://education.github.com/pack)