Description

The candidate is required to create a 3,000 word digital marketing campaign proposal for a website of their choosing. Tasks and Assessment consist of:

1. Analyse the information provided on this business website as well as the website itself. (20%)

a. Discuss your findings 

b. List and explain your recommendations for improving the website.

2. Devise a list of online marketing objectives for the business. Explain your rationale for each line item on your list. (20%) 

a. Ideas clearly developed 

b. Appropriate conclusions or recommendations made. 

3. Outline a detailed plan of action under each of these headings (20%)

a. Search Engine Optimisation 

b. Adwords and banner ads 

c. Social Media Marketing 

d. Video Marketing 

e. Blogging

i. Understanding of each chosen topic clearly demonstrated 

ii. Information analysed and interpreted and accurately 

iii. Ideas clearly developed 

iv. Appropriate conclusions or recommendations made.

4. Outline your approach to monitoring, evaluating and adjusting your digital marketing plan. (20%)

a. Ideas clearly developed 

b. Appropriate approach, conclusions or recommendations made.

5. Discuss in detail the client management aspects of your digital marketing plan. (20%)

a. Understanding of topic clearly demonstrated (5 marks) 

b. Information analysed and interpreted and accurately (5 marks) 

c. Ideas clearly developed (5 marks) 

d. Appropriate conclusions or recommendations made (5 marks)