Answer these 10 questions about the book The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell Question1: This book was chosen to be a part of 435Adv Marriage/Family Relatnshps because: It is an example of family systems It was just an added assignment Value in understanding the vehicles that play a role in both the private and public family A and C 4.5 points Question 2 The rule(s) of The Tipping Point: There are three The law of the few The stickiness factor The power of context All of the above 4.5 points Question 3 One of the motivating factors that prompted the author to write this book: Mystery of word of mouth Needed a publication Wanted to use the diffusion model None of the above 4.5 points Question 4 What makes a connector? Contact and knowing a great many people Function of the kind of people they know Specific individuals Both A and B 4.5 points Question 5 This book shows that: Small changes can have an effect Minor changes can change a behavior Example within the book is graffiti All of the above 4.5 points Question 6 Sesame Street is an example of:
The Stickiness Factor The use of television as a teaching tool Small but critical adjustments to teach preschoolers All of the above 4.5 points Question 7 The Tipping point is a biography of: The author An idea Explains the decline in NYC crime rate None of the above 4.5 points Question 8 In the author's conclusion, he discusses three areas: The rise of isolation, especially among adolescents The immunity in communication Critical role of Maven in the modern economy All of the above 4.5 points Question 9 The Law of Few has a critical component: It is discussed within its own area as well as within the discussion of epidemic Nature of the messenger A and B None of the above 4.5 points Question 10 Diffusion model: Detailed and academic Looks at how a contagious idea moves through a population How innovation moves through a population All of the above
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