As an Event Planner and Marketer we use all of the tools at our disposal to make the best decisions in order to operate profitable events that create value, have impact and build loyalty with our attendees and stakeholders. We use a marketing plan to present research and the many business and marketing decisions that will support our stated objectives. The knowledge and skills required to create a marketing plan are integral to executing a successful event and will be an asset to you as you start your career.
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