As the Instructors have had quite a few students ask
about the possibility of using data beyond what is available on data.gov.sg (Links to an external site.) for the ECA, we would like to open up what is allowable.
In short, students will be allowed to use data
outside of data.gov.sg under the following conditions:
1. The core of the report should be based on data drawn from data.gov.sg (Links to an external site.);
2. Students are allowed to augment this Singapore centric
perspective with international data (from sources such as https://www.gapminder.org/data/ (Links to an external site.) and https://data.oecd.org (Links to an external site.) or any other reputable repositories);
3. Any comparisons made should be fair (i.e., students should
convince themselves that they are doing an apples-to-apples comparison when
they pit one country against another);
Students are required to cite
their sources appropriately.
Over the past
week or so, I have fielded quite a few questions from students about the
end-of-course assignment. I am concerned that the instructors may end up
receiving wildly differing submissions with some being waaay off the
As such, in the
absence of any alternative views from your instructors, I would like offer some
guidance in how you should approach this assignment.
1. The overall intent of this assignment is to
come up with data-rich visual evidence to help your target audience in their
decision making process of whether they should show up in Singapore (either for
work or to start a business presence here). So your mission should be something similar
2. Your four strategic objectives (one from each
balanced scorecard perspective) are then designed to move you closer to
achieving your mission. Note that you have to define four strategic
objectives in total.
3. Each of your strategic objectives should be positioned and
phrased as something Singapore does well at, that is also relevant and an
important consideration for your target audience in their decision making
4. Your associated measures are then used as quantitative
indicators to determine how well you are progressing on your strategic
5. Your measures should be tightly coupled with your strategic
objectives, i.e., if a measure shows improvement/decline it should automatically mean
that you are doing better/poorer on the associated strategic objective. As an
example, LTA has a strategic thrust of “An inclusive Land Transport System”.
They have an indicator for the proportion of buses that are
wheelchair/open-stroller friendly. If we see this proportion increase, it
automatically means we are doing better on the strategic thrust of having an
inclusive land transport system.
6. There should be coherence amongst the
objective, measure, and available data (i.e., they should all be closely linked
to each other). If there is no data available for the measure for an
objective, then you will have to consider modifying your objective or measure
to something that you have data for. They are all interlinked. So you will
have to be willing to change your objectives and measures given the data that
is available to you.
7. You can use data from other (reputable) sources. Just remember
not to have these non-data.gov.sg based measures overwhelm your charts. (I
believe the ECA designer has requested that the majority of the charts be based
on data.gov.sg datasets).
8. You can keep your target audience general (e.g., "foreign
professionals considering moving to Singapore for work" or "foreign
businesses considering starting a Singapore presence"), or you can zoom
into a specific industry (e.g., "foreign data analysts/scientists
considering moving to Singapore for work" or "foreign businesses
considering starting a business within the tourism industry in
9. Assume you are doing up these visuals to be used to
convince more than any one company, so please avoid zooming into any specific
10. A dashboard is analogous to an “elevator pitch”. Think
about how you should design a one-page, stand-alone, self-explanatory,
data-rich visual that conveys what decision makers should know about the
current status (and future) of your project/organisation. As much as
possible, design the dashboard to control the narrative to encourage the viewer
to come to the conclusion you want.
11. In the question paper, Q1(e) asks for you to create a single
dashboard using the charts created in Q1(d). However, Q1(g) allows
for the possibility of submitting multiple dashboards. So, if you have
more than one dashboard in your submission, please identify which is for Q1(e).
12. The storyboard is your opportunity to lay out your visual
evidence and explain (in a sequence of story points) to your target audience
why they should consider Singapore.