Bayer AG: Children's ASPIRIN

general article writing

Description

Bayer AG : Children's ASPIRIN Case study  ( THUNDERBIRD )   5 pages

Statement Problem : Determine the best way for Bayer Aspirin (BA) to Approach the Children's Aspirin  (CA) and Preventive Aspirin market.

1.   Summary of the situation.

2.  Describe the situation for 3 Alternatives and ( Including Pros and cons of each alternative ).

3.  Recommended Alternative that have chosen AND give the reasons why it is better than the other solutions?

4.  Conclusion  

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