Bayer AG : Children's ASPIRIN Case study ( THUNDERBIRD ) 5 pages
Statement Problem : Determine the best way for Bayer Aspirin (BA) to Approach the Children's Aspirin (CA) and Preventive Aspirin market.
1. Summary of the situation.
2. Describe the situation for 3 Alternatives and ( Including Pros and cons of each alternative ).
3. Recommended Alternative that have chosen AND give the reasons why it is better than the other solutions?