Community Health Program (CHP)

Background:

You are a project manager with a national nonprofit health organization specializing in a single class of disease. Senior leadership of the organization has asked you to put together a mobile health promotion outreach program able to reach a diverse population from inner-city areas to rural communities. Focal to this program is a vehicle for promoting and providing screening activities.

·          The American Cancer Society and breast cancer or colorectal cancer

Important factors for consideration in your proposal include:

·          Supply needs particular to your disease

·          Funding – grants, donations, sponsorships

·          Vehicle selection and design

·          Scheduling of staff and locations for events – clinical staff, promotion/support staff, drivers

·          Marketing/promotion – local and regional

·          Training

·          Education materials

·          Permitting

·          Legal/regulatory issues – liability, local government restrictions, Department of Transportation

·          Cultural and language issues across locations

·          Patient flow

·          Sanitary needs, sterilization

·          Vehicle issues – maintenance, wear and tear costs, insurance, fuel

Background Info:

• Community Health Program   
• American Cancer Society Breast Cancer
• Mobile Unit
• Offers breast exam in rural, low income areas where access to Women’s Health is limited. 
• Non-profit, extension of the Breast CA society
• Idea for a name
• “Busting Breast Cancer” Mobile Unit
• Location
• Tulare, California

MY TOPICS-write about following topics in detail

Management team

Marketing analysis components

Financial analysis