Consider the cellular phone/smartphone industry - How has the product evolved over the last decade(in terms of fisher's product characteristics)? What do you suggest as the supply chain strategy (responsive vs. efficient) for a cellular phone manufacturer (e.g. apple or samsung) today and why? Consider the Apple iPad. Why do you think Apple outsources production of the ipad? Do you see the ipad as an integral or modular product? By outsourcing ipad production does Apple create a dependency for knowledge or capacity?
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