How do the retailers such as Walmart, Target, Macy's, Kohl's satisfy the functions that add value for consumers
marketing
Description
How do the retailers such as Walmart, Target, Macy's, Kohl's satisfy the functions that add value for consumers in: offer variety for consumer, separate large product volume into consumer purchase quantities, maintain inventory levels, and make additional services available to consumers? Motivate your answers through the use of practical examples. Compare three different retailers selling different types of merchandise. Explain the differences and similarities between these three retailers in terms of variety and assortment, customer service, value propositions, personal contact with product facilitated, payment options accepted, social experience created, immediate need fulfillment delivered, risk to consumer mitigated, non-store retailing possibilities for these retailers and e-commerce initiatives of these retailers to embrace the advantages and circumvent the disadvantages of electronic retailing.
