How important is CEO's reputation to the reputation of the business itself?



Course: Business Law, Ethics and Social Responsibility

See the attached pdf.

Consider and discuss the following:

  • How important is the reputation of a business?
  • How important is  CEO's reputation to the reputation of the business itself?
  • Is it better to have the reputation of being powerful or of being fair?  For example, do you want to be insured by a company that always wins, or by an insurance company that is willing to allow the benefit of any doubt?
  • Goodwill is the technical word for the asset of a company being worth more than the sum of its parts.  How would you measure the Goodwill of a company in dollar figures?


Assignment should be about 500 - 750 words (1 - 1.5 pages) in length.

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