“Identifying and shaping opportunity is central to the domain of entrepreneurship”




From the knowledge you have gained in class through the textbook and your own interviews or other reading, complete the following tasks:


Part A

Learning Outcome 2: Assess strategies to maximise opportunities for innovation.


1.              “Identifying and shaping opportunity is central to the domain of entrepreneurship” (Frederick, O’Connor & Kuratko, 2016, p. 192).

Review the conditions or circumstances that enable an entrepreneur to identify opportunities for innovation.  From your analysis, summarise at least FOUR of the most relevant in the 21st century.  Refer to both theory and practice in your summary.                                                                                                                                                                   (20 marks)


2.              Provide an overview of the mindset of an entrepreneur.  Evaluate at least TWO relevant processes/methods/techniques which could be applied to encourage and promote the entrepreneurial mindset and develop innovative/creative thinking in the 21st century.                                                                                                                                                 (25 marks)


3.              Select TWO entrepreneurs and compare and contrast their pathways to creating innovative ventures.

                                                                                                                                                                                      (25 marks)


Part B: Power point slides presentation. It is intended if possible to have these presented online via a zoom session and further details will be provided nearer the time.


Learning Outcome 3: Recommend strategies to promote intrapreneurship.



This part can be carried out either individually or in a pair.  You are to prepare a set of power point slides (no less than 8 and no more than 12 excluding the title slide and a slide of references at the end, 10-15 minutes) to answer the following questions:


1.       Select ONE global organisation which you consider demonstrates intrapreneurship.  Explain TWO perspectives/ theories of intrapreneurship as applied to this organisation.                                                                  (15 marks)


2.       Briefly explain and evaluate TWO strategies to assist and promote intrapreneurship into large organisations.   (15 marks)


Hint: The list of journals given in the Course Information may be helpful in expanding your knowledge of the various conceptual models i.e. if you identify a specific model about which you wish to know more, these journals may well be where you will find more articles.  You may also find reading about individual entrepreneurs from the reading list is helpful to understand their thinking about how they have developed their own mindset.  Please refer to the text book (Frederick, O’Connor and Kuratko, 2016 or 2019) reference lists at the end of the relevant chapters for further literature.



Please note:

This assignment is complex and requires both research and reflection to achieve a high grade.  Do not try to do the assignment in the week before it is due.  Work on your assignment each week as we study the learning outcomes whilst the material is fresh in your mind.  Please note: approximately 3000 words (+/- 10%) for Part A is required for this assignment. Part B as stated above (8-12 slides). The marking schedule is shown over page to guide you as to how to spend your time.

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