New Product Development Opportunities in a Foreign Market



Activity Description

Assume you are a member of the New Product Development team charged with making the team's presentation to the VP of Marketing for Mattel, Inc.

Prepare a PowerPoint presentation for your meeting that addresses the following:

  • Evaluate the toy industry in China including the structure, the nature of the competition, and Mattel’s current position in the industry.
  • Assess environmental trends including economic, social/cultural, demographic, and political forces.
  • Explain the Chinese consumer’s decision-making process.
  • Recommend opportunities for new product development with respect to potential unmet needs/wants where Mattel has an opportunity to introduce a new toy with a competitive advantage.
  • Support your recommendation(s) with your acquired research.

Incorporate appropriate animations, transitions, and graphics as well as speaker notes for each slide. The speaker notes may be comprised of brief paragraphs or bulleted lists.

Support your presentation with at least three scholarly resources published in the last 5 years. In addition to these specified resources, other appropriate scholarly resources may be included.

Length: 12-15 slides (with a separate reference slide) Notes Length: 100-150 words for each slide

Be sure to include citations for quotations and paraphrases with references in APA format.

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