Business Plan

Select a fictional sports team, sports organization, or athletic department. You can select any level you desire (youth, high school, college, or professional). Develop a comprehensive "Business Plan" by following the "Athletic Program Plan Outline" found in Appendix 1A (see p. 15) of your textbook (Leonard, 2008). The Business Plan must be detailed, specific, realistic, and demonstrate accuracy in terms of content developed.

  • Title
  • Table of Contents
  • Company/Program Conceptual Description
  • Mission Statement
  • Long-Term Goals
  • Short-Term Goals
  • Executive Summary
  • SWOT Analysis
  • Human Resources Plan
  • Marketing Plan
  • Financial Projections and Statements
  • Appendix

Create a MS PowerPoint presentation for the Business Plan to be discussed with your organization's potential investors. The Business Plan must be at least 10 slides in length (not including the title and reference slides) and include all components in the Program Plan Outline, such as the following:

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