Problem definition is the most vital stride in the research venture

education

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Problem definition is the most vital stride in the research venture. The meaning of a problem is frequently more essential than its answer. Promoting directors as often as possible commit the error of focusing on the right reply, rather than asking the right inquiries. The right response to the wrong question may be totally useless for sure it may even be destructive. Why is defining the problem the most important step in the marketing research process?

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