Research report on Starbucks Company



Unit V Research Report - Original Paper 3 pages long

Conduct research using the CSU Online Library to find at least two articles on a company that heavily uses electronic media and e-mail. You may need to visit the company’s website policy page or other sources, in addition to the library article, in order to provide a complete response to the points listed below.

For example, using the search terms “Starbucks social media campaign” in an internet search engine such as,, or will return results o fseveral articles discussing Starbucks’ use of social media. Searching for “Starbucks security breach” returns several articles discussing vulnerabilities and electronic security challenges the company has faced.

Additionally, if you visit the Starbucks website, they have a link to their privacy policy on the bottom of the page. Write a report of your findings that is at least three pages in length in a Word document to address the following:

  1.  Briefly introduce the company you have chosen to research.
  2.  Summarize the two articles you found in the CSU Online Library.
  3.  Describe how these companies are using electronic media and e-mail.o Are they using electronic media and e-mail in their daily operations, media campaigns, customer relations, orother ways?

Are any of their uses groundbreaking or novel?

What types of media are they using?

Who is their audience?

How do they mitigate and respond to security threats in using electronic media and e-mail?

What about security issues faced by their customers?

Your paper must use APA style guidelines and include a title, abstract, and reference page. Be sure to list all sources in the reference page and use in-text citations where appropriate. The title, abstract, and reference pages are not included in the required minimum page length. Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

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