study of Unilever



1. How would you characterize the competitive strategy of a Unilever? What are the key customer needs that Unilever aims to fill? 2. Where would you place the demand faced by Unilever on the implied demand uncertainty spectrum? Why? 3. What level of responsiveness would be most appropriate for Unilever’s supply chain? What should the supply chain be able to do particularly well? 4. How can Unilever expand the scope of strategic fit across its supply chain? 5. Give arguments to support the statement that Unilever has achieved good strategic fit between its competitive and supply chain strategies?

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