Summarize the case of Lincoln Electric Company



Read the Lincoln Electric case on page 202 of the textbook.

1) Summarize the case and your understanding of it

2) How do you think Lincoln Electric would have to adjust its system if they opened a plant

in China?

3) Would the result of Lincoln Electric`s efforts been different if it had tried to introduce its

system in a poor domain, such as the Sudan, rather than in a relatively wealthy nation,

such as Mexico?

4) Why do you think more firms have not tried to copy a system like Lincoln Electric`s?

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