TASK DESCRIPTION: Assignment TWO (50%)
Select an
existing company of your choice and introduce a new product or a new service to
a new market through your selected company.
The chosen company should be individual to you, and agreed with
your Lecturer.
To complete
the tasks, you should address the following:
·
Write a brief company overview covering the
company’s background, scope of business and its current market context.
·
Apply relevant entrepreneurship theories / new
venture creation models in the chosen new market / sector and discuss how the
internal and external factors impact on the planning (e.g. market research,
competitor analysis, feasibilities etc.) and implementation processes of the
proposed new product / services.
·
Critically analyse the financial resources that are
required to support the development of the new product/ service for new market
entry
·
Choose a specific model to explain proposed new
business / new product launch and explain how value will be created for
potential customers.
·
Critically evaluate the potential risks for the
proposed business idea and how those could be managed.
Please note the
following when completing your written assignment:
All referencing should be in Harvard style.
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