The chosen company should be individual to you, and agreed with your Lecturer.




TASK DESCRIPTION: Assignment TWO (50%)



Select an existing company of your choice and introduce a new product or a new service to a new market through your selected company.


The chosen company should be individual to you, and agreed with your Lecturer.


To complete the tasks, you should address the following:



·         Write a brief company overview covering the company’s background, scope of business and its current market context.


·         Apply relevant entrepreneurship theories / new venture creation models in the chosen new market / sector and discuss how the internal and external factors impact on the planning (e.g. market research, competitor analysis, feasibilities etc.) and implementation processes of the proposed new product / services.            


·         Critically analyse the financial resources that are required to support the development of the new product/ service for new market entry


·         Choose a specific model to explain proposed new business / new product launch and explain how value will be created for potential customers.


·         Critically evaluate the potential risks for the proposed business idea and how those could be managed.           



Please note the following when completing your written assignment:


  1. Writing: Written in English in an appropriate business/academic style
  2. Focus: Focus only on the tasks set in the assignment.
  3. Formatting: Typed on A4 paper in Times New Roman or Arial font 12 with at least 2.5-centimetre space at each edge, double spaced and pages numbered.
  4. Document format: Report
  5. Ensure a clear title, course, and name or ID number is on a cover sheet and a bibliography using Harvard referencing throughout is also provided.
  6. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.

All referencing should be in Harvard style.

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