The Jordan franchise is very popular today amongst Millennials. The company has a very unique marketing strategy that releases new styles of the athletic shoe almost weekly.

business

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The Jordan franchise is very popular today amongst Millennials. The company has a very unique marketing strategy that releases new styles of the athletic shoe almost weekly. Why do you think this strategy is successful? How is the company able to continue to generate profit with such a frequent release of the shoe as well as the high price tag for the shoe.

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