The link between competitive advantage and corporate social responsibility



In this threaded discussion there is a single topic and it addresses two of the readings in this unit:

Friedman, M. (1970). The social responsibility of business is to increase its profits. New York Times Magazine, 13, 32-33.

Porter, M. E., & Kramer, M. R. (2006). The link between competitive advantage and corporate social responsibility.Harvard Business Review, 84(12), 78-92.

To help ensure a rich and diverse exploration of the issues, we will use a highly structured  framework for our discussion, the "Six Thinking Hats". 

Apply the six thinking hats to the Friedman or the Porter & Kramer articles, be sure to head your (initial) post with your name, article name and the hat your comment represents (example: Dale - Friedman - black hat).

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