This piece of assessment task requires you to answer the questions of the following cases. Chapter 1 (week 1): "GOOGLE" (pp. 36-37) Chapter 3 (week 2): "MICROSOFT" (pp.118-119) Chapter 4 (week 3): "IDEO" (pp. 148-149)

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This piece of assessment task requires you to answer the questions of the following cases. Chapter 1 (week 1): "GOOGLE" (pp. 36-37) Chapter 3 (week 2): "MICROSOFT" (pp.118-119) Chapter 4 (week 3): "IDEO" (pp. 148-149) Chapter 8 (week 4): "FULLA DOLLS" (pp. 294-295) Chapter 12 (week 5): "JIM THOMPSON THAI SILK COMPANY" (pp. 446-447) Note

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