What Strategies Should Hershey Pursue in 2017



What Strategies Should Hershey Pursue in 2017?


In performing strategic management case analysis, you can find information about the respective company's actual and planned strategies. Comparing what is planned versus what you recommend is an important part of case analysis. Do not recommend what the firm actually plans, unless an in-depth analysis of the situation reveals those strategies to be among all feasible alternatives. This exercise gives you experience in conducting library and Internet research to determine what Hershey is doing in 2015-2016 and should do in 2017.


1. Go to the www.hersheycompany.com website and click on Newsroom. Read through the most recent 10 press releases.

2. Determine two strategies that Hershey is actually pursuing. Give some pros and cons of those two new Hershey strategies. 

These are the instructions of how to write it up. Place the results of the exercise(s) in a single document and be sure that the assignment is in a business-professional format; include current APA citing and referencing. Thank youThe professor doesn't give any specific word count or page limit. So I believe what ever best answers the questions will be fine. Thank you

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