A research proposal is a concise and coherent summary of your proposed action research.



  • A research proposal is a concise and coherent summary of your proposed action research. A research proposal describes what you will investigate, why it’s important, and how you will do the research. It sets out the central issues or questions that you intend to address. It outlines the general area of study within which your research falls, referring to the current state of knowledge and recent practice-based insights on the topic. It also demonstrates the suitability and feasibility of your proposed research methodology.

    Research proposal should include the following:

    ·         Executive Summary

    ·         Introduction

    ·         Issue and Customers

    ·         Real-world Comparison

    ·         Research Approach with Research Schedule

    ·         References

    ·         Appendices


    You are on the Entrepreneurship pathway and so your research focus should be on topics from this area. Of course, you can refer to the outside influences of management, finance, economics etc, but they shouldn’t be the key focus. You need to demonstrate familiarity with a wide range of entrepreneurship issues.


    Executive Summary (250 words)


    The contents of the proposal are excellently summarised and accurate. Very good overview of all the essential elements of the proposed Offering, the target Customer(s), existing Competition and how it is intended to research all of these.


    Introduction (600 words)


    This section outlines a very good to excellent overview of the business concept and the target customer(s). Very good explanation of why this is a “Blue Ocean” offering and how it meets the specified business constraints. Very good feel for the broad “numbers” involved in a typical transaction. Excellent feel for the Entrepreneurial/Innovation issues involved and how this project links to your Pathway. Very well formulated Research question and very good coherence and logic for the linked research aims/objectives. Very good rationale for pursuing this investigation and the personal motivation for so doing.


    Issues and Customers (500 words)


    This section substantiates very well the problem/issue(s) to be focused on and explains very well why this is important to the target customer(s). Excellent clarification of proposed target customer(s) and very good explanation of which particular factors are important to them that will be satisfied by the proposed Offering. Very clear as to the size of the Market, and the expectations as to market share within two years of operation

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