A research proposal is a concise and coherent summary of
your proposed action research. A research proposal describes what you
will investigate, why it’s important, and how you
will do the research. It sets out the central issues or questions that you
intend to address. It outlines the general area of study within which your
research falls, referring to the current state of knowledge and recent practice-based
insights on the topic. It also demonstrates the suitability and feasibility of
your proposed research methodology.
Research proposal should include the following:
Issue and Customers
Research Approach with Research Schedule
are on the Entrepreneurship
pathway and so your research focus should be on topics from this area. Of
course, you can refer to the outside influences of management, finance,
economics etc, but they shouldn’t be the key focus. You need to demonstrate
familiarity with a wide range of entrepreneurship issues.
Executive Summary (250 words)
of the proposal are excellently summarised and accurate. Very good overview of
all the essential elements of the proposed Offering, the target Customer(s),
existing Competition and how it is intended to research all of these.
Introduction (600 words)
This section outlines a very
good to excellent overview of the business concept and the target customer(s).
Very good explanation of why this is a “Blue Ocean” offering and how it meets
the specified business constraints. Very good feel for the broad “numbers”
involved in a typical transaction. Excellent feel for the
Entrepreneurial/Innovation issues involved and how this project links to your
Pathway. Very well formulated Research question and very good coherence and
logic for the linked research aims/objectives. Very good rationale for pursuing
this investigation and the personal motivation for so doing.
and Customers (500 words)
This section substantiates
very well the problem/issue(s) to be focused on and explains very well why this
is important to the target customer(s). Excellent clarification of proposed
target customer(s) and very good explanation of which particular factors are
important to them that will be satisfied by the proposed Offering. Very clear
as to the size of the Market, and the expectations as to market share within
two years of operation