A key component of strategic analysis and planning is the assessment of a company’s competitive advantage referred to by some as competitive position.



Assignment: Application: Porter’s Five Competitive Forces A key component of strategic analysis and planning is the assessment of a company’s competitive advantage (referred to by some as competitive position). In the article by Michael Porter in this week’s Readings, he identifies five potential sources of competitive strength or vulnerability: Existing level of competitive rivalry in the industry Buyer bargaining power Supplier bargaining power Threat of substitute products Threat of new entrants Porter’s Competitive Forces model is an extension of his earlier work on strategy (Porter, M. E., 1996). For this Assignment, use this week's resources and any outside appropriate resources to prepare a competitive analysis for an existing product and complete the following: Imagine that you are asked to provide a presentation on an organization’s competitive advantage to the organization’s board. To choose an organization, you may select your own or one with which you are familiar. Submit by Day 7 a PowerPoint presentation (9–12 slides excluding title and reference slides, consistent with APA guidelines) that examines the competitive advantage of your chosen organization. Include the following: Describe the target market and apparent marketing mix of your chosen organization. Conduct a five forces analysis for the selected organization. Choose a competitor for the selected organization and conduct a five forces analysis for the chosen competitor. Finally, evaluate which of the two organizations has the competitive advantage using your five forces analyses. Be sure to identify any leverage or advantages that your organization has in relation to the chosen competitor. Use facts from the two analyses to support your conclusion. Be sure to use the Notes view in PowerPoint to provide your analysis, assessment, evidence, or examples relevant to each slide.

Related Questions in business category

The ready solutions purchased from Library are already used solutions. Please do not submit them directly as it may lead to plagiarism. Once paid, the solution file download link will be sent to your provided email. Please either use them for learning purpose or re-write them in your own language. In case if you haven't get the email, do let us know via chat support.