All four sections carry an equal 25% weighting (Introduction and three tasks) Introduction a) Using an example from an organisation that you have either worked for or researched including the case study outline its legal form, purpose, corporate history, vision, mission and objectives. b) In terms of the national and international market environments in which the organisation operates carry out an assessment of the external environment in terms of the political, economic, social, technological, legal, environmental factors that affect the organisation in its international market making use of your own research or the case study to highlight the specific national/international marketplace in which the organisation operates
Using a suitable academic model assess the competitive structure of the market in which the organisation operates. What are the competitive forces at work and how attractive is the industry in which the organisation operates. (750 words) (25 marks) (Los 3 & 5)
Identify the main stakeholders of the organisation using an appropriate model after having explained stakeholder theory. Use a Power/Interest matrix to assess the importance of these stakeholders. Evaluate the potential conflicts and suggest how these might be resolved. (750 words) (25 marks) (LOs 2 & 5)
Taking a country of your choice, explain the national economic system under which the country operates. b) Analyse the advantages and disadvantages of such a system and provide appropriate examples. Ensure you identify and discuss how the pursuit of at least one macroeconomic objective by the Government impacts a chosen organisation. (750 words) (25 marks) (LOs 3 & 5)
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