Description

Assignment 9: Image and Marketing In Section 9, you learned about brand image and marketing. Now, you'll apply what you learned to real companies and your own business idea. Visit a Web site for a company that sells products or services online. Then go to that company's corporate Web site. Compare the product/service sales site with the corporate site. Describe at least 3 differences between them. (3-6 sentences. 3.0 points) List at least 3 qualities that you want people to associate with your company and brand. TIP: These can be the same characteristics you listed in Assignment 7, or they can be different. (1-3 sentences. 1.0 points) Explain why the 3 qualities listed in question 2 above are important to your company. (3-6 sentences. 3.0 points) Explain how you will use each of the five P's of the marketing mix to achieve your brand image goals. (5-10 sentences. 5.0 points) Describe the target market for your company's product or service. (1-4 sentences. 5.0 points)