Blue Bell Creameries

marketing

Description

For the first time in 108 years, Blue Bell Creameries recalled product for safety reasons. These were 3 oz. institutional food service ice cream cups recalled in March, 2015 because they had the potential of contamination with one of the rare strains of Listeria monocytogenes bacteria. Some media reported that 3 people died and 2 others became sick in Kansas Hospitals after eating Listeria-contaminated 3 oz. ice cream cups made by Blue Bell. FDA regularly inspects all food plants. Blue Bell is known for its super clean plants. If you were the CEO or a plant manager for Blue Bell, how would you use the 5P’s Model to ensure that such contamination never happens again?

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