Blue Bell Creameries



For the first time in 108 years, Blue Bell Creameries recalled product for safety reasons. These were 3 oz. institutional food service ice cream cups recalled in March, 2015 because they had the potential of contamination with one of the rare strains of Listeria monocytogenes bacteria. Some media reported that 3 people died and 2 others became sick in Kansas Hospitals after eating Listeria-contaminated 3 oz. ice cream cups made by Blue Bell. FDA regularly inspects all food plants. Blue Bell is known for its super clean plants. If you were the CEO or a plant manager for Blue Bell, how would you use the 5P’s Model to ensure that such contamination never happens again?

Related Questions in marketing category

The ready solutions purchased from Library are already used solutions. Please do not submit them directly as it may lead to plagiarism. Once paid, the solution file download link will be sent to your provided email. Please either use them for learning purpose or re-write them in your own language. In case if you haven't get the email, do let us know via chat support.