Description

TASK: Write a case study on segmentation, targeting and positioning for a service outlet of your choice (Bank, Hospital, Hospitality, etc.) in UAE. 

Your report should include:

·         A brief introduction to the company and its products

·         A theoretical literature review on the following concepts – segmentation, targeting and positioning

·         A detailed description of variables used by the service outlet of your choice to segment the market – please support your answer with examples.

·         An evaluation of the attractiveness of the target segment using Porters five-force model.

·         POP and POD’s for your chosen service.

·          Draw a perceptual map that will help you analyse the market position of your chosen service outlet.

·         Conclusion and recommendation

This assignment is an individual assignment and the due date is 3rd October, 2020

This assignment represents 10 % of the total grade.

• Before submission, please make sure that you cite everything you have taken using APA style of citation otherwise it is considered plagiarism.
• Word file, report should be between 2000 and 2500 words in length
• Times new roman, font 12, justify alignment, 1.5 lines space.
• This assignment represents 10 % of the total grade.
• Look below for the cover page format