Coco - Cola Executive Summary assignment



Assessment weighted at 100% assessing all module learning outcomes


Prepare a management report of 3,500 to 4,000 words* on an organization within one of the following


1. Agriculture – perennial crops(A01.2)

2. Manufacture of textiles,(C13)

3. Manufacture of wearing apparel (C14)

4. food and beverage service activities (I56)

5. Civil engineering (F42)

[An organization profile must be included in your submission as “Appendix 1”.]

This report should assess the impact of external business environmental factors on the organization

and evaluate the organization’s position and responses. In the case of a large organization it is

permissible to confine your report to part of the organization. An organization’s activities may range

beyond the designated industrial sector in which case the focus of your report must be on the

organization’s activities within the designated sector.

* This word limit does not include the executive summary, organization profile, tables, diagrams,

appendices or references. (Include a word count on your title page.)

** Sectors: Refer to the UK standard industrial classification (SIC) system or country equivalent for

activities that are included in the identified industrial/sector. See


classifications/standard-industrial-classification/sic2007---explanatory-notes.pdf >>.

Task 1

Give a brief overview of the primary external influences to which the organization is subject and briefly

explain the particular importance of each to the organization. This first task should contribute no more

than one third of your overall report.

Task 2

Choose one of the following themes:

a) International regional integration

b) Demographic factors

c) The importance of business law (employment law, consumer law, competition law, etc.)

d) Research and Development

e) The increasing global importance of ‘newly-developing countries’ excluding China

In relation to your chosen theme

i. analyse its relevance to your chosen organization and how it influences policies and decision-

making within your chosen organization or industry-sector.

ii. critically evaluate the effectiveness of the organization’s response.

iii. (if possible and appropriate) demonstrate some areas for improvement in the response of the


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