Description

Assignment Question:  

Consider LG brand that produces and sells smart TVs in a local plant. The firm’s operation manager, Kamal recently decided to raise the retail price of its TV from RM3,500 to RM4,200. Assuming the price elasticity of demand for TV is -2.5. It is also understood that the objective of LG is to maximize sales revenue from selling TVs.

a. What are the contributing factors that made LG televisions (TVs) price elasticity 

    of demand at -2.5.

b. By applying the principles of price elasticity of demand, justify whether Kamal’s     

    decision is appropriate in achieving the firm’s objective.

Instructions:

• This is an individual assignment. 
• You need to write an essay of about 1,700 to 2000 words, for which you need to do research in the library using text-books, the internet sources, articles, newspapers, etc.
• Perform a proper academic research by citing in-text references, and produce bibliography, using the Harvard System.
• You need to type using Times Roman 12 fonts.
• The paragraph spacing will be 1.5
• The submission must be done via Blackboard by the due date given
• If you failed to submit within the stipulated due date and time, NO extension will be given and you will be given Zero for the final exam marks.
• Creativeness in reporting e.g. comparisons, table form, graphical evidence, statistical analysis, and etc. carries weight.
• Tables, graphs and figures are included where necessary and labelled. Sources of tables, graphs and figures must be stated at bottom of each illustration.
• Your Cover Page must include your Name, Student Matric Number, Programme Name, the course code and your session. 
• Students will be evaluated with 100% marks for this assignment, initially.

·         This assignment is just a mock assignment for the purpose of practise.

·         Take note that you can submit the answer as many times as possible (unlimited) to check the plagiarism content, but I will take only the final submission.

·         Plagiarism content has to be lesser than 30% ideally.

REFERENCING AND AVOIDING PLAGIARISM

Using someone else’s work without acknowledgement (referencing) is plagiarism, even if you express their findings in your own words. This paper will require you to find published information and use it in your assignment in which case you will gain marks for finding these sources, and you should inform the reader of their origins by providing references: a short reference within your report or essay and full details in the reference list or bibliography at the end of your work

Work submitted under the student’s name must only be the work of that student.

All information sources must be acknowledged.  Plagiarism is a serious offence and will render

offenders liable to disciplinary action as set out in Inti International University rules

and regulation.