Description

Corporate Social Responsibility Writing Assignment (55 points)
Students who complete the
Corporate Social Responsibility
section will be able to:
Assessment Strategy:  Reflective Essay
1. Discuss an
organization’s use of
corporate social
responsibility efforts
that benefit society
and the business.
Provide a 2 – 3 page (at least 1000 – 1200 words) report
CORPORATE SOCIAL RESPONSIBILITY REFLECTION
Imagine that the Houston Foodbank (HFB) has hired you as a
consultant to help the company develop and implement social
initiatives.
You have decided that the best starting point will be to:
1. Benchmark practices employed by well-known industry
organizations;
2. Use that information to help HFB develop its position
regarding corporate social responsibility and; 
3. Ensure its marketing and environmental approaches are
consistent with that position.
Select and research any well-known business organization
working with HFB. Some examples include the following:

•  Procter and Gamble
•  Johnson and Johnson
•  Colgate-Palmolive
•  PepsiCo
•  Coca-Cola
•  Kroger’s
•  Chevron
•  HEB
•  Noble Energy
•  Marathon Oil

•   The corporate social responsibility (CSR) values;
•   The CSR model (economic, philanthropic, ethical and Legal,

•  Determine which of the four primary models of CSR would be