Corporate Social Responsibility

business

Description

Corporate Social Responsibility Writing Assignment (55 points)
Students who complete the
Corporate Social Responsibility
section will be able to:
Assessment Strategy:  Reflective Essay
1. Discuss an
organization’s use of
corporate social
responsibility efforts
that benefit society
and the business.
Provide a 2 – 3 page (at least 1000 – 1200 words) report
CORPORATE SOCIAL RESPONSIBILITY REFLECTION
Imagine that the Houston Foodbank (HFB) has hired you as a
consultant to help the company develop and implement social
initiatives.
You have decided that the best starting point will be to:
1. Benchmark practices employed by well-known industry
organizations;
2. Use that information to help HFB develop its position
regarding corporate social responsibility and; 
3. Ensure its marketing and environmental approaches are
consistent with that position.
Select and research any well-known business organization
working with HFB. Some examples include the following:

  •  Procter and Gamble
  •  Johnson and Johnson
  •  Colgate-Palmolive
  •  PepsiCo
  •  Coca-Cola
  •  Kroger’s
  •  Chevron
  •  HEB
  •  Noble Energy
  •  Marathon Oil
Identify the following for the selected organization:
  •   The corporate social responsibility (CSR) values;
  •   The CSR model (economic, philanthropic, ethical and Legal,
integrative) most closely associated with the values;
  •  Determine which of the four primary models of CSR would be
most applicable and beneficial to HFB and explain the reasons
behind the selection. You should also write a CSR statement for
HFB based on the model selected.



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