Customer value-chain relationship management.
innovation: developers, entrepreneurs, investors, company employees. Formation of effective relationships between the
subject of innovation in the context of interactive marketing. Analysis and involvement of stakeholders in
innovative processes. Project approach
to innovation. The value of the design approach and its main advantages.
Project approach as a form of
cooperation between companies in the value chain. Flexible form of
management. Target audiences of innovative projects. The specifics of marketing innovative projects. Forms of involving
consumers in the co-creation of values. Personnel innovative activity and methods of its increase.
origin, objective and current state in today’s new normal of digitalization, shortened product lifecycle, COVID-19
– Applying the
value chain to improve interactive marketing;
consumers in developing values, co-creation marketing;
(including internal crowdsourcing) and crowdfunding: types, features, and problems of use, methods, existing
conditions for the formation of an innovative value chain;
regulations and standards for innovation as a way to streamline and ensure the regularity of the innovation process.
1. All graphical
data, tables, inserts have to be original: created by you via relevant software and with relevant references.
references have to be done strictly in accordance with APA style referencing:
every time you use a source in the
text it should be noted and the relevant reference have to be addressed in the reference section in
accordance with APA style requirements.
has to have a very clear and very logical German structure:
comprehensive introduction. Objectives and how to reach them.
PART TWO: very logically constructed
main part. In the Power Point presentation there should be enough visuals & interactive materials to support
you findings, not just text. Feel
free to imbed relevant YouTube videos and the like on top of graphs and charts
to strengthen your points.
V. PART THREE
solutions and comprehensive conclusions.
Output: a Power
Point presentation (very structured, with outline, introduction, main part, conclusion) of 25-30 slides
(plus minus 20%) and a written report of 20
pages (plus minus 30%) in accordance with the above structure, Font
Times New Roman size 12, spacing
1.2, with full references in text with date of access (for internet sources). Minimum number of
recent (last 3 years) books, articles, reports,
including on-line sources and resources in the reference section has to be 15. References have to be placed in
text, so that it is clear which section refers to which source. Make sure you use APA style referencing and
comply with APA requirements.
Power Points and reports have to be composed using Richard Feynman model, which
is designed as a technique to help learn pretty much anything and better understand concepts which are hard to get.
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