E Detailing Solution assignment help

marketing

Description

For each of the following sales positions, state whether an e-detailing solution is appropriate. Provide your reasoning.

(a) A representative of a company that sells implantable knee joints. The company competes with DePuys, one of the large manufacturers of implantable knee and hip joints.

(b) A representative of disposables such as gloves and bandages, who calls on material managers for hospitals and group practices that run ambulatory surgery centers or free standing endoscopy units.


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