Bell Labs started mobile telephone service on June 17, 1946. Shortly after AT&T marketed the service to consumers, making AT&T the first-mover in this market. Create five measurements to determine if there was a first-mover advantage or disadvantage. Hint 1: You need to know what a measurement is. Hint 2: you cannot measure an advantage and a disadvantage with the same measurement. Hint 3: there must be a comparison value to determine if the measurement got better or worse. For example, the gas mileage of a car before a tune up and the mileage after the tune up. Early adopters,
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