This is an individual assignment. You are required to submit your own work through plagiarism software, Turnitin. If your originality score is more than 15%, your submission will be flagged, and you may risk of failing the assignment.
This case is based on a data from pizza preference study conducted by a market research company
firm for a client (frozen pizza manufacturer) in Australia.
A market research company conducted a conjoint study in Australia to identify the frozen pizza that
best presented for the needs of people. The manufacturer was particularly interested in these
attributes: (1) type of crust, (2) type of cheese, (3) price point, (4) topping, and (5) amount of cheese.
These attributes were identified by the market research firm company to be the key drivers of
consumers’ purchase and each of these attributes can take different levels listed below.