Evaluate the pricing strategy of the product (refer to Chapter 8). Describe the pricing strategy employed. Identify and evaluate the distribution channels employed to distribute the product in question. What types of channels are used? List all the channe

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Evaluate the pricing strategy of the product (refer to Chapter 8). Describe the pricing strategy employed. Identify and evaluate the distribution channels employed to distribute the product in question. What types of channels are used? List all the channel members and describe their functions (refer to Chapter 9). Evaluate the channel performance with respect to the customer reach, operating efficiency and service quality (refer to pg. 312).


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