Pick a product and introduce to market.
Product: Google Home
- Marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage.
- The situation analysis is to take stock of where the firm or product has been recently, where it is now and where it is headed in terms of the organization’s marketing plans and the external forces and trends affecting it.
- SWOT Analysis: This is an objective assessment to the Strengths, Weaknesses, Opportunities and Threats impacting or potentially impacting the company and/or product
- Under this section we should also consider the Environmental Factors which consist of Social, Economic, Technological, Competitive and Regulatory. These are big and broad factors and should be addressed unless they were already covered in II. a. above.
In essence it's the high-level rules that govern what marketing efforts are focused on.