Description

Answering following questions:
1. Perform a five-forces analysis of Enterprise’s industry
2. Creating competitive advantage
-What does Enterprise do differently than its rivals?
-In what other markets do we expect to see one company offering gifts to another?
-Why would Enterprise invest more in computer tracking than Hertz/Avis? How does Enterprise perform compared with its rivals? (in terms of benefits for consumers and costs of operations)
3. Sustaining Competitive Advantage
-How does Enterprise sustain their competitive advantage?
-Do they have a first-mover advantage?
4. What should Enterprise do next in order to strengthen its position?